Here at Cary Printing we are all winding down 2008 by celebrating the holidays. Even though we are winding down 2008, we are gearing up for 2009. We are expecting a great year with new and innovative ideas that will benefit our clients and our planet. We want to wish you and all of your family and friends happy holidays.
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The Holiday Season is now upon us. The stores are all decorated and there is even a chill in the air.
This is the time of year that people traditionally show that they care, by picking a special gift for those on their lists and sending a card to those near and far.
Wouldn’t it be an even more special touch to buy a custom card printed by the nation’s first internationally certified “Green” printer on a recycled and environmentally friendly certified paper?
Cary Printing can take your special Holiday design and print your cards so that everyone on your list will know that you care about the environment as much as you care about them.
Filed under: Uncategorized | Tags: cary printing, certified, design, gracol7, graphic design, green printing, quality
Good printing begins with good design. Part of what makes good design is the mechanical aspect of building the print file.
One important element of building the mechanical is to make sure that the resolution of the file, including incorporated images, are at a high enough resolution.
Since printing involves making images from small dots of CMYK ink, the resolution of a file is measured in dots per inch, or dpi. 72 dpi is an example of low resolution. This means that there are only 72 dots per inch of space for that particular image. A good rule of thumb for appropriate print resolution is 300 dpi. In short, the more dots per inch, the better the image will appear. This measure will ensure that your images will appear sharp and without pixilation. Cary Printing utilizes preflight software to analyze your print files and to make sure that the images are high enough resolution and in the best possible shape to give you a great looking print job!
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Oh yeah! I got an email…PRINT. It is a disease in businesses across America. We receive an email so we click our print button. Or maybe we are surfing the web and we come across a website with useful information, PRINT! Clicking our print button is an epidemic. We don’t need to print every time we receive something. That is why we did it electronically in the first place. At Cary Printing we strive to use recycled paper and recycle the paper we use. We send things via email and try to reduce the consumption of normal daily office paper. On our presses, we strive to reduce waste as well. We do our best to reduce scrap materials.
So next time you feel like printing just because you can, just stop and think.
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So many people will submit files to us that are RGB and would like us to print them. When they receive the final, printed product, they are often shocked to see that the colors don’t line up with their computer screen. Here is why. All of our computer displays along with TV displays are in RGB or Red, Green and Blue. Those three colors make up the millions of colors we see everyday from the computer screen. However, when things go to print they are printed in CMYK or Cyan, Magenta, Yellow and Black. Those 4 colors are all that are needed when a product gets printed. That is why it is called 4-color-offset printing.
Now, if a design happens to be in RGB and gets printed in CMYK it doesn’t look right. The colors will often look dull and the shadows and highlights will not be as bold. When you transfer data from an RGB color profile to a CMYK color profile use lose some of the color and gain other areas of color. So, if you design from CMYK in the first place, you get the exact colors you want. Even better, when you print with Cary Printing, you are practically guaranteed a perfect color match because we are certified by Gracol7 giving us a Master Printer Status. Basically, that means that we have met a level of excellence in the color and print quality of all of our products. Feel free to order samples from us today to see for yourself the beauty of “green” printing.
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Recycled paper has taken on new meaning and vast improvements during the past couple of years. The thought of recycled paper at one time brought forth images of brown paper bags from the local grocery store. Today’s recycled paper has an entirely different image. As the demand for recycled content papers has increased, paper companies have developed higher quality and a broader selection of recycled papers. For example, the three most common paper finishes, gloss, matte, and uncoated papers all are available with varying amounts of recycled content ranging from 10% to 100% post consumer waste.
Recycled paper is made by taking consumer paper products and “cooking” them down to a cellulose, or plant pulp mixture which is then pressed through screens to remove contaminants. The next step is to clean, de-ink and bleach the pulp. Most mills no longer use chlorine to bleach the pulp but rather use oxygen or hydrogen peroxide which is safer for the environment. Once the pulp has been processed, it is ready to be made into paper once again. The pulp is either mixed with virgin fiber (to give it more strength) or it is used alone to make new paper. The mixture is sprayed on a continuous moving screen where the water drains from the pulp allowing it to form into the beginning of paper. From here the paper is run through a series of rollers which squeeze the remaining moisture from the paper. The last series of rollers is heated, which dries the paper as it is made into large rolls.
If you are a print-buyer seeking “greener” methods of producing environmentally-friendly and sustainable projects, paper is the first place we can begin to help. According to the Environmental Paper Network, 41.1% of all printing papers are recovered and made into recycled paper. This percentage is likely to increase as will the availability of more recycled variety.
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Welcome to the Cary Printing blog! Ok, so what exactly can a printing company offer on a blog? Well, we have a ton to offer. First, we are the nation’s premier “green” printer. Yeah, I could easily be making that up, but we are certified by the Programme for the Endorsement of Forest Certification (pefc.org), the Forest Stewardship Council (fscus.org), and The Sustainable Forest Initiative (sfiprogram.org). Now those are our certifications, but we have won so many more awards that further drive home the point that we are a “green” printer.
So, again, what can you benefit from this blog? Well, all sorts of things. We will be informing you on our latest products, we’ll be telling you about some of the best marketing tips we have heard, we will give you a behind the scenes look at the printing press, you’ll hear what we are doing to stay green and more! You don’t want to miss out on all of the incredible information we will be sharing.
