Cary Printing’s Guide to being Green


Why Print 300dpi or higher?
October 17, 2008, 5:30 pm
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Good printing begins with good design. Part of what makes good design is the mechanical aspect of building the print file.

One important element of building the mechanical is to make sure that the resolution of the file, including incorporated images, are at a high enough resolution.

Since printing involves making images from small dots of CMYK ink, the resolution of a file is measured in dots per inch, or dpi. 72 dpi is an example of low resolution. This means that there are only 72 dots per inch of space for that particular image. A good rule of thumb for appropriate print resolution is 300 dpi. In short, the more dots per inch, the better the image will appear. This measure will ensure that your images will appear sharp and without pixilation. Cary Printing utilizes preflight software to analyze your print files and to make sure that the images are high enough resolution and in the best possible shape to give you a great looking print job!



Master Printer Status
October 10, 2008, 2:00 pm
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Cary Printing has officially gained a Gracol7 (G7) Master Printer Status! So, you might be asking, “What does that mean?”  With this achievement, Cary Printing has been recognized as a printer that goes above and beyond the average printer to have an exceptional print quality.  The Master Printer Status proves that Cary Printing meets a standard of excellence in the color quality of all printed products.  This is a huge benefit to the print buyer.  It ensures that the print buyer can order the same product multiple times from Cary Printing and receive the exact same coloring.  However, with other printers, one might order the same product twice and the coloring could be nothing alike when they are held side by side.  Cary Printing exceeds the standard by providing a continuous first-rate quality in color and in service.



Get Creative

It is so easy to get stuck in the routine of designing things that all have a set size.  But who ever said that brochures have to be rectangular and have to be tri-folded?  No one!  With Cary Printing’s easy “Custom Quote” button, you can get creative and original.  Get a custom shape or a unique type of paper.  Maybe you want something to have spot gloss or some rounded corners.  That is easy if you come to Cary Printing.  Get 100% custom pieces at a price you can afford.  Even better, remember that they are not only 100% custom but they are 100% eco-friendly.  Cary Printing only prints things that are eco-friendly.  After all, they are triple certified for being “green.”



Welcoming Fall

Fall is finally here!  The leaves are beginning to turn into their vibrant oranges and reds as the temperature cools, it is just a wonderful time of year.  It is so wonderful that Cary Printing decided to launch a BRAND NEW website, yes that is right.  It is completely redone.  Now this is not only a site redesign, but it is a new lease on life.  If you want business cards, you can type in www.caryprinting.comand then look at the “Xtreme Green Printing” section and click the link for an instant quote on a set of business cards.  It is that simple.  You pick your quantity and easy stuff like that, upload your files and within no time you will receive professional quality business cards for an extremely affordable price.  But wait, it gets even better than that! Remember that when you print with Cary Printing, ALL of our products are “green certified!”  We are certified by the PEFC, FSC, and the SFI.  In addition we have a handful of “green” awards.  So not only do you get the product you want, at a price you can afford, you are helping the environment out by printing “green.” Check it out today!



Fake “Green” vs. Real “Green”

As sad as it might be, there are printers out there who might call themselves “green” but might not have all of the certificationsand authenticity that a true “green” printer would have.  Now all printers that consider themselves “green” are probably stepping in the right direction, however a step in the right direction isn’t the same as being totally “green.”

What They Share
Both semi-green and real-green printers usually use recycled paper which is excellent.  That way they are not causing more trees to be cut down.  Both of these printers will often use vegetable-oil based inks or soy inks.  These inks are made naturally and not synthetically which means that their waste is obviously better for the environment.

What Separates Them
Despite the fact the pseudo-green and the genuine-green printers use both recycled papers and natural inks, here is the way you can know that your printer is truly, 100% “green.”

  1. First, a true green printer will have certifications from national and international environmental agencies such as the PEFC, FSC, and the SFI.  Cary Printing has all three of those certifications in addition to many awards and local “green” certifications.  Even better, Cary Printing was the very first US printer awarded with the International Programme for the Endorsement of Forest Certification or the PEFC.
  2. True green printers will have ethical environmental programs including a strong emphasis on recycling in the workplace.  In addition, they use the least amount of paper possible in order to make sure they are being best stewards of their resources and doing everything in their power to leave no carbon footprint.
  3. The true “green” printer will make sure that they keep their certifications up-to-date.  This is to ensure that they stay on top of things and are always on the forefront of being “green.”


Why Print Green?
September 11, 2008, 6:34 pm
Filed under: printing green | Tags: , , , , , ,

Well, if you read yesterday’s post, you know a little more about green printing, however, what is in it for you?  There are tons of benefits to printing green.  First, you have the satisfaction of knowing you played a part in conserving our environment.  Second, you can let all of your clients know that you care and you chose to print green.  Here at Cary Printing, we will put a “green certified” logo on any of the materials you print for free.  Some people chose this option and other don’t.  However, placing this certifying logo on your products shows people that you care and shows a great initiative on your part.



Welcome

Welcome to the Cary Printing blog!  Ok, so what exactly can a printing company offer on a blog?  Well, we have a ton to offer.  First, we are the nation’s premier “green” printer.  Yeah, I could easily be making that up, but we are certified by the Programme for the Endorsement of Forest Certification (pefc.org), the Forest Stewardship Council (fscus.org), and The Sustainable Forest Initiative (sfiprogram.org).  Now those are our certifications, but we have won so many more awards that further drive home the point that we are a “green” printer.

 

So, again, what can you benefit from this blog?  Well, all sorts of things.  We will be informing you on our latest products, we’ll be telling you about some of the best marketing tips we have heard, we will give you a behind the scenes look at the printing press, you’ll hear what we are doing to stay green and more!  You don’t want to miss out on all of the incredible information we will be sharing.