Cary Printing’s Guide to being Green


Be Green in Your Office Tip #1
October 8, 2008, 7:52 pm
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Oh yeah! I got an email…PRINT.  It is a disease in businesses across America.  We receive an email so we click our print button.  Or maybe we are surfing the web and we come across a website with useful information, PRINT!  Clicking our print button is an epidemic.  We don’t need to print every time we receive something.  That is why we did it electronically in the first place.  At Cary Printing we strive to use recycled paper and recycle the paper we use.  We send things via email and try to reduce the consumption of normal daily office paper.  On our presses, we strive to reduce waste as well.  We do our best to reduce scrap materials.

So next time you feel like printing just because you can, just stop and think.



Digital vs. Offset Printing
October 2, 2008, 1:48 am
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The craft of printing is more technologically advanced than ever before. Printing presses utilize computer driven components to achieve quality and consistency never seen before.

Along with the improvements to offset printing presses, there have also been improvements made to digital printing equipment. What process should be used then, and how does one determine the best method for their project? Before we answer that, we will summarize the two processes.

Traditional offset printing uses vegetable-based liquid ink that is transferred onto a metal plate that has the image to be printed burned onto it through a process very similar to photographic developing. Through the use of the four basic inks, Cyan, Magenta, Yellow, and Black (CMYK), any full-color image can be attained and reproduced through printing. Offset printing also can utilize special mixed inks called PMS inks. These colors are traditionally used for typefaces and corporate logos. Cary Printing has the capability of printing multi-colored projects on our offset presses.

Digital printing utilizes toner-based inks similar to laser printers. Like offset CMYK inks, digital printing utilizes the same CMYK colors in toner ink rather than liquid ink. The image is transferred onto the paper through the use of an electrostatic charge and then fused with heat. Just like offset printing, any image can be achieved through the CMYK process.Cary Printing also has the capability of using enhanced toners as a fifth color which provides further ranges of colors.

While both of these printing processes are similar, the main differences surround “when” to use one or the other. Offset printing is typically used for higher quantity press runs of the same image while digital printing is best suited for short-run jobs with a faster turnaround on delivery. Whatever your need, Cary Printing can provide the highest quality printing either offset or digital.



Get Creative

It is so easy to get stuck in the routine of designing things that all have a set size.  But who ever said that brochures have to be rectangular and have to be tri-folded?  No one!  With Cary Printing’s easy “Custom Quote” button, you can get creative and original.  Get a custom shape or a unique type of paper.  Maybe you want something to have spot gloss or some rounded corners.  That is easy if you come to Cary Printing.  Get 100% custom pieces at a price you can afford.  Even better, remember that they are not only 100% custom but they are 100% eco-friendly.  Cary Printing only prints things that are eco-friendly.  After all, they are triple certified for being “green.”



Fake “Green” vs. Real “Green”

As sad as it might be, there are printers out there who might call themselves “green” but might not have all of the certificationsand authenticity that a true “green” printer would have.  Now all printers that consider themselves “green” are probably stepping in the right direction, however a step in the right direction isn’t the same as being totally “green.”

What They Share
Both semi-green and real-green printers usually use recycled paper which is excellent.  That way they are not causing more trees to be cut down.  Both of these printers will often use vegetable-oil based inks or soy inks.  These inks are made naturally and not synthetically which means that their waste is obviously better for the environment.

What Separates Them
Despite the fact the pseudo-green and the genuine-green printers use both recycled papers and natural inks, here is the way you can know that your printer is truly, 100% “green.”

  1. First, a true green printer will have certifications from national and international environmental agencies such as the PEFC, FSC, and the SFI.  Cary Printing has all three of those certifications in addition to many awards and local “green” certifications.  Even better, Cary Printing was the very first US printer awarded with the International Programme for the Endorsement of Forest Certification or the PEFC.
  2. True green printers will have ethical environmental programs including a strong emphasis on recycling in the workplace.  In addition, they use the least amount of paper possible in order to make sure they are being best stewards of their resources and doing everything in their power to leave no carbon footprint.
  3. The true “green” printer will make sure that they keep their certifications up-to-date.  This is to ensure that they stay on top of things and are always on the forefront of being “green.”


Green Quality is not Like a Paper Bag
September 12, 2008, 6:21 pm
Filed under: printing green | Tags: , , , , , ,

Ok, so we need to clear this up right away.  If you are printing “green” you are not printing on a paper bag.  Our paper is just as pure white as non-recycled paper.  Recycling technology has come so far, you don’t even need to worry about lower quality paper because no one can tell a difference.  Are you still having doubts?  Well, if you are, feel free to order samples from our website.  We would be more than happy to show you the high, excellent quality that “green” printing offers.



Why Print Green?
September 11, 2008, 6:34 pm
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Well, if you read yesterday’s post, you know a little more about green printing, however, what is in it for you?  There are tons of benefits to printing green.  First, you have the satisfaction of knowing you played a part in conserving our environment.  Second, you can let all of your clients know that you care and you chose to print green.  Here at Cary Printing, we will put a “green certified” logo on any of the materials you print for free.  Some people chose this option and other don’t.  However, placing this certifying logo on your products shows people that you care and shows a great initiative on your part.



Welcome

Welcome to the Cary Printing blog!  Ok, so what exactly can a printing company offer on a blog?  Well, we have a ton to offer.  First, we are the nation’s premier “green” printer.  Yeah, I could easily be making that up, but we are certified by the Programme for the Endorsement of Forest Certification (pefc.org), the Forest Stewardship Council (fscus.org), and The Sustainable Forest Initiative (sfiprogram.org).  Now those are our certifications, but we have won so many more awards that further drive home the point that we are a “green” printer.

 

So, again, what can you benefit from this blog?  Well, all sorts of things.  We will be informing you on our latest products, we’ll be telling you about some of the best marketing tips we have heard, we will give you a behind the scenes look at the printing press, you’ll hear what we are doing to stay green and more!  You don’t want to miss out on all of the incredible information we will be sharing.